Diary of an Internet Marketing Junkie

Easy AdSense by Unreal Google wants a book deal. And no, not so it can spill all the secrets of the Internet, but so they can offer electronic versions of books. But their proposed settlement faced so much opposition that they had to drop it , although they’re still pursuing other avenues. Aside from Yahoo and Microsoft , authors also challenged the Google book deal—including Chinese authors. But the Chinese authors’ complaints, when indexed by Google, were listed as potentially harmful in SERPs

(Adds details, comments by other Yahoo executives and analyst throughout, updates share price ) Of DOW JONES NEWSWIRES SAN FRANCISCO (Dow Jones)-Yahoo Inc.'s (YHOO) Chief Executive Carol Bartz said Wednesday that the Internet giant's 6% operating margin is "unacceptable" and she vowed to regain the respect the company has lost over the past several years. "Today is the beginning of a journey back to respect," she said in an introductory presentation during the company's Analyst Day e

Amazon's recently announced Q3 earnings are not as telling for online marketers as, say, the hopeful results delivered by Yahoo, Google and Microsoft.Still, the online retailer's performance this past quarter - a 69% increase in profits - also bodes well for online advertising as the holiday season approaches. Amazon is forecasting sales for Q4 to grow between 21% and 35% to reach between $8.1 billion and $9.1 billion.Cheerier ProspectsReports from various sources indicate that the 2009 holida

When you hear the term “ internet marketing “, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler. At its core, internet marketing is about these things: * Understanding the target market to which the product/service/cause you’re mark

When you hear the term “ internet marketing “, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler. At its core, internet marketing is about these things: * Understanding the target market to which the product/service/cause you’re mark