Posts Tagged ‘New York Times’
Posted in Direct Mail Marketing on October 25th, 2009 by Internet Marketing – Be the first to comment
NEW YORK, Oct 26 — It was a good day for newspaper websites when Mercedes-Benz USA introduced its updated E-Class cars this summer. Mercedes bought out the ad space on the home pages of The Washington Post, The Wall Street Journal and The New York Times, and had those sites create special 3-D ads for them, at an estimated cost of US$100,000 (RM350,000) a site.The days after were not as good. While Mercedes was happy with the newspaper sites’ performance, it shifted money to cheaper, more tightly
Posted in Direct Mail Marketing on October 25th, 2009 by Internet Marketing – Be the first to comment
Easy AdSense by Unreal Miguel Helft / New York Times : How High Will Real-Time Search Fly? Share and Enjoy:Tags: appeared-on-twitter, before-major, hudson-river, internet marketing ny, michael-jackson, miguel, month, news-outlets, plane-landed, search, search optimization, SEO, SEO NY, seo nyc, smo ny, the-first, Twitter
Posted in Direct Mail Marketing on October 22nd, 2009 by Internet Marketing – Be the first to comment
On The Call: NY Times CEO Janet Robinson NEW YORK ? The newspaper industry’s advertising sales have been sliding at a rapid rate, pulled down by the worst recession in 70 years and a marketing shift to less expensive alternatives on the Internet. Now that the economy appears to be getting a little better, analysts are wondering [...]
Posted in Direct Mail Marketing on October 22nd, 2009 by Internet Marketing – Be the first to comment
It was another bleak quarter for the New York Times, which keeps on shrinking. The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percentto $291 million, and the online advertising portion was down 8.2 percent to $68 million. The earnings report follows yet more newsroom cuts of 100 people announced last week.There is a ray of hope, though, that the worst may be behind the storied newspa
Posted in Direct Mail Marketing on October 16th, 2009 by Internet Marketing – Be the first to comment
Marketers are becoming increasingly vulnerable to fraud on the internet â both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. The New York Times recently fell victim to the former type of fraud, after the publisher inadvertently sold fake ads to hackers, reported All Things Digital.But this doesn't appear to have been an isolated incident - or something specific to the venerable New York paper. Fren
