Diary of an Internet Marketing Junkie

I am active in social media. But I am not a brand.About 50% of the people that check in on my blog all the time (a hardy group, familiar with the heart-cankles of disappointment, perpetually grasping for updates like squirrels diving for nuts in the first snow of the year) will know what that means.(Sorry to everyone else. Bear with me. Go get a coffee.)On one hand, it means I am all up in the blogging (SHUT UP! I AM UP IN THE BLOGGING, LOOK! I AM WRITING A POST RIGHT NOW AND IT’S OKAY THAT IT H

*This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other side of this issue: are young PR professionals being set up for failure because they aren’t being given enough opportunities to investigate and learn traditi

Ma már közhelynek számítanak David Ogilvy az amerikai reklámszakma mágusának szavai:"Minden reklámra fordított dollárból 50 cent kidobott pénz: csak az a baj, hogy nem tudjuk, melyik 50 cent."Az online marketing estében azonban ez a kijelentés nem állja meg a helyét.