Diary of an Internet Marketing Junkie

Ralph Crosby, founder and CEO of one of the nation's leading marketing communications firms, has written a new book; It's The Customer, Stupid! Lessons Learned in a Lifetime of Marketing. Â In it, Crosby says that any organization's success starts and ends with the customer, not with its products or services. Â Using examples and stories of both marketing success and failure, It's The Customer ...

Editor's note: SCORE, a nonprofit group that partners with the U.S. Small Business Administration, has a Palm Desert office whose volunteers will answer questions every Sunday in The Desert Sun's Business Plus section.

In the independent artist world, the word "marketing" often leaves a bad taste in musicians' mouths, pulling up imagery of faces plastered on T-shirts, lunchboxes and a line of bedding at Walmart.

In the independent artist world, the word "marketing" often leaves a bad taste in musicians' mouths, pulling up imagery of faces plastered on T-shirts, lunchboxes and a line of bedding at Walmart.

Although technology and new gadgets are stealing all the attention lately, mobile marketing needs to focus on customer strategy to achieve measurable success. According to a new white paper from Carlson Marketing and as keynoted at todays MMA Mobile Marketing Forum success will depend on understanding key customer segments. The white paper, Bringing Mobile Segmentation to Life , has ...