Diary of an Internet Marketing Junkie

Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.

TUPPERWARE parties continue to build brand With shopping malls sprouting almost everywhere in the Philippines and with Internet shopping slowly taking shape, the viability of direct marketing to promote and eventually sell a product seems to be increasingly challenged.

Gotta earn those green credentials Companies engaged in direct marketing to consumers must not use the internet to gather data about children under 12 and must be able to back up any green claims they make, according to a new code of practice for the industry.

Even in these days of e-mail and the Internet, direct mail marketing like it or not remains one of the most effective ways to reach a targeted audience. Whether from a political candidate seeking a vote, a charity seeking a donation or a business looking for customers, snail mail does get noticed.

Companies engaged in direct marketing to consumers must not use the internet to gather data about children under 12 and must be able to back up any green claims they make, according to a new code of practice for the industry.