Diary of an Internet Marketing Junkie

October 26, 2009 | By Barnard Crespi In Internet Marketing | You will probably agree that the best model for any business, regardless of size, industry, budget, or application, is the model that will get the closest to guaranteeing a successful execution. Most IT projects, seldom are on time, and exceed budget. However it doesn’t need to be that way.You do have some decisions to make: Do you do-it-yourself, or outsource it* If you feel confident, that you have the expertise and resource

by Barnard Crespi If you really want to make a positive change in the perception your clients have when they call-in to your companys IVR you have to listen to them carefully. Avoid listening to anecdotal accounts of what is working and what is not working. And stop listening to sales pitches from prospective vendors that read With this NEW IVR you will be able to increase customer satisfaction, and improve productivity. I don’t need 15 years experience in the IVR business to know, that IVR an

June 29, 2009 by Barnard CrespiIf you really want to make a positive change in the perception your clients have when they call-in to your company's IVR you have to listen to them carefully. Avoid listening to anecdotal accounts of what is working and what is not working. And stop listening to sales pitches from prospective vendors that read With this NEW IVR you will be able to increase customer satisfaction, and improve productivity. I don't need 15 years experience in the IVR business to know,

by Barnard Crespi I recently launched an ask the expert program on IVR Surveys, inviting anyone who wanted to participate to submit their questions regarding IVR Surveys. Not surprisingly the most popular question was, How can I increase my survey response rates when using IVR? I would like share a client story with you that will help answer this question. I was recently working with a healthcare benefits group, we develop and host about a dozen IVR surveys per year for them. They were e

June 15, 2009 by Barnard CrespiFor the past few years, IVR (Interactive Voice Response) has been getting a really bad wrap for mediocre implementation results, as organizations push the technology to the limit, on unfulfilled promises from vendors, and, in efforts to cut costs from handling calls from customers. However prior to this trend, IVR was perceived an exceptional technology; it played a role where there was a balance between efficiency, customer satisfaction and return on investment. I