Diary of an Internet Marketing Junkie

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. The New York Times recently fell victim to the former type of fraud, after the publisher inadvertently sold fake ads to hackers, reported All Things Digital.But this doesn't appear to have been an isolated incident - or something specific to the venerable New York paper. Fren

Tags: Advertisers, Extra Money, Fake Ads, Fraud, Hackers, Legitimate Publishers, Marketers, New York Times

This entry was posted on Friday, October 16th, 2009 at 4:05 am and is filed under Direct Mail Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.